“Made in Italy” is a worldwide famous label which describes cultural heritage, timeless elegance and well-known glamour. In a context where the fashion and luxury industries keep on developing rapidly and are in constant high-demand, the Italian fashion system keeps growing in the main international markets, while still remaining recognisable thanks to its creativity, brand luxury sector and its innovative medium-sized enterprises (MSEs). As the Italian excellence of raw materials and manufacturing, craftmanship, know-how, expertise and creative energy are well recognised within the world of fashion, being familiar with the characteristics of the Italian system represents a value added for those who wish to work in the fashion industry. In this context, this Advanced Training Course provides students with a strong background that allows them to understand the fashion industry dynamics with a specific reference on Made in Italy and the role that it plays within the fashion industry. This Advanced Training Course focuses on the development of the fashion sector throughout history, marketing strategies and company branding, supply and production chains and fashion communications. During the course, the following topics will be covered: The Critical Factors for Launching a Brand General Calendar and Main Collections Fashion as Communication The Fashion and Luxury distribution.